Top 5 Communication Apps in Tunisia in Q4 2022

In the fourth quarter of 2022, the top communication apps in Tunisia showed varied performance in terms of downloads, revenue, and active users. Here's a detailed look at the trends for the top 5 apps.

Messenger from Meta Platforms, Inc. saw a fluctuating trend in weekly downloads. Starting strong with around 102K downloads, it dipped to approximately 64K by the end of November but rebounded to nearly 100K in the last week of December. Active users showed a steady increase, rising from about 5.3M to over 5.5M by the end of the quarter.

WhatsApp Messenger experienced an initial rise in weekly downloads, peaking at about 139K in mid-October. However, it saw a notable decline to around 45K in mid-December before recovering to approximately 87K by the end of the year. Active users remained relatively stable, hovering around the 2M mark throughout the quarter.

Truecaller: AI Call Blocker from Truecaller showed a varied download pattern, starting at about 41K and peaking at around 51K in early October. Downloads then fluctuated, ending the year with approximately 37K. The app’s revenue also saw minor fluctuations, with weekly earnings ranging between $100 and $350. Active users mostly ranged between 2.1M and 2.2M.

Snapchat from Snap Inc. had relatively stable download numbers, starting at around 39K and peaking at about 46K in early October. The downloads dipped to approximately 24K by the end of November but rose again to around 42K in the last week of December. Active users showed a consistent upward trend, increasing from about 1M to nearly 1.4M. Revenue remained low but saw occasional peaks, reaching up to $17 in some weeks.

YallaChat: Voice&Video Calls from Yalla Technology FZ-LLC had a dramatic increase in weekly downloads, starting with around 275 and peaking at approximately 110K in mid-November. Downloads then declined to around 21K by the end of December. Active users followed a similar trend, starting with about 550 and peaking at over 85K in mid-November, before settling at around 38K by the end of the quarter.

These insights show the dynamic nature of the communication app market in Tunisia. For more detailed insights and data, visit Sensor Tower.